How did you get into the industry?
By accident. As a marketer, I found that there was a need for a cultural marketing platform while marketing a client. So I decided to create something. Initially it was print driven and a quarterly publication, but soon enough the demand grew and my team and I went back to the drawing board to create a robust digital platform, completely from scratch, that would market culture through multiple channels – while keeping the costs low, so that non-profit organizations can benefit despite their small budgets.
What’s New in the Business or in the Franchise Model?
Our platform is technology driven, but created specifically for those who have a lot on their plates and need to market events on low budgets, without a lot of know-how. Our system is turn-key, simple to use, and full of benefits. It uses the collective buying power method and provides unmatched advertising and marketing value for non-profit organizations of all sizes.
Where do you See Opportunities or Challenges for the Franchise/Business Moving Forward?
The opportunities are endless. We continuously add modules and benefits to the platform.
What is your Goal for the Business Moving Forward?
We plan on having CultureOwl in every major city throughout the US and the world. Culture is everywhere. We offer easy access to all cultural programming – regardless of budgets. We strive to help consumers live more culturally and experience it on their own terms.
Talk to us About Training and Support, How Do You Deliver?
We train based on actual know-how and experience. We know what works and what clients respond to. The system is turn-key and a toolbox with everything needed for success is provided to each Franchisee.
Your most difficult moment at the Franchise Business?
The paperwork required to begin.
Define your Franchise Model:
A. Training and Support Model? We provide all the training necessary to be successful. Our support goes above and beyond. We are available to franchisees and the consumer!
B. Territory Definition? Territory definition would be based on municipality reach and/or population
C. Day in the life of a Franchisee? Franchisees will connect with potential members and build a working relationship. They will participate in cultural events, go to shows, visit museums and art festivals – as this is where many connections are made. This is a fun industry! The perfect business for a culture lover!
What does Your Franchisee Do in the Business Every Day?
Franchisees develop relationships with clients
Check on assets that have not been used to help clients schedule
Explain the self-publishing system to clients
Approve events uploaded to the platform
Who is the Ideal Franchise Candidate?
The best fit franchise partners for CultureOwl will have the following qualities:
• Hard Working
• Self Starter
• Exceptional Communicator
• Stellar Sales Skills
• Natural People Person
• Basic Business Acumen
Success Stories and Failures with Franchisees?
We only have a success story. The South Florida market is very successful in obtaining and retaining clients.
What Goals Do You Have for the Franchise Model in the Future?
We intend to continuously add features and benefits to the platform. As franchisors, we intend to focus on marketing the brand globally – and offering our franchisees new and innovative marketing programs to utilize on an ongoing basis. As a marketing agency, the company from which CultureOwl derived, we have marketed hundreds of companies over the years and I can help each and every franchisee become successful in their market!
For more information on the Culture Owl Franchise, visit the corporate site: https://cultureowl.com/franchising