How did you get into the industry?
In 2014, I was working as an insurance agent. Time and again, I would visit with clients after a disaster and, each time disaster struck, I realized something: homeowners in Mississippi were desperately in need of a building contractor who understood insurance.
I started Hometown Restoration primarily because I saw a gap that needed to be filled between insurance companies and homeowners. What I had learned was there were a lot of claims that were not handled properly, either by the home owners or the insurance companies.
Because I understood the process, I recognized that neither the homeowners nor the adjusters were at fault. The process of communication between the two was broken because homeowners didn’t know the questions to ask or how to make sure repairs were approved before work started. That’s where Hometown Restoration steps in.
What’s New in the Business or in the Franchise Model?
Our primary focus is to provide a seamless process for a homeowner with an insurance claim to both mitigate with their insurance company and provide the best craftsmanship when restoring their home. We are built for speed and efficiency, with multiple crews available — we have the ability to build up to three roofs a day. We are different from others in the industry due to our transparency, speed, and the reputation we’ve built.
Where do you see opportunities or challenges for the franchise moving forward?
I see great opportunities for Hometown Restoration through our franchise launch. We’ve already scaled to 5 locations and have the proven business model that has allowed for this seamless expansion. We are placing those same tools into the hands of our franchisees which will move our business to the next phase.
What are your unique points of training and support?
I am a unique point for training and support. My experience and background in the insurance industry gives me a unique perspective on the communication throughout the process. We will give our franchisees a solid groundwork through our training program which includes hands-on training at one of our locations and then training within their territory too. Ongoing support is available for our franchisees throughout the life of their franchise. We want them to succeed and we are here for them.
Your most difficult moment as the Franchise Business?
I am grateful to say that we haven’t had any notable difficult moments as of yet! The process has been very smooth.
Define your Franchise Model?
A. Training and Support Model?
I touched on a lot of this in the above question. We start with 2 weeks of training and then continue to support our franchisees in areas like administrative procedures, product ordering, marketing, and other areas.
B. What is the Fee Structure?
Franchise Fee: $50,000
C. Territory Definition?
A population between 100,000-250,000.
What does your franchisee do in the business every day?
They are operating the business, taking care of everything that goes into ensuring the company is running smoothly, the clients are happy, and the contractors are where they are supposed to be when they are supposed to be there. Really the level of involvement varies on their preference. They can hire staff to fulfill certain roles or do much of it themselves.
Who is the ideal franchise candidate?
A person with some sort of knowledge of the industry, good with people, great customer service skills, can manage a team, and has the appropriate capital to invest.
Success Stories and Failures with Franchisees?
We have plenty of success stories with our current operating locations and I am sure the same will be for our franchise locations once those are up and running.
What Goals Do You Have for the Franchise Model in the Future?
My goal is to change the industry through my knowledge and the innovative Hometown Restoration model.
For more information on the Hometown Restoration Franchise, please visit their website at www.hometown-restoration.com.