How did you both get into the pet services industry?
When your own pet becomes ill, this experience can really change your life. Our dog, now almost 14, was diagnosed in 2017 with Diabetes. His health meant more to us than our own! So what did we do, we began researching the Pet Industry and learned so much about pet health and well-being, what foods to feed, supplements, and what a healthier diet really means for a dog. Sure enough, a pet store in North Andover, Massachusetts came for sale. We took one look and knew, this was the start of the next phase of our life. The next morning, we made an offer on the business and here we are years later. To this day, we still love the pet industry and what drives us the most are two things. Of course, the health and well-being of our dog and second, educating as many pet parents as possible on how they can love and spoil their pet while providing them with a healthy lifestyle.
What’s New in the Business or in the Franchise Model?
Franchising is unique, it’s not for everyone and not for every business. What makes Ciao! Bow Wow fresh and exciting is the combination of healthy products we carry, amazing customer service that goes above and beyond every day, competitive pricing and a fun, exciting experience for our clients and customers. We are selling a CBW Lifestyle! When we say these things we mean it. In a world of constant change where everything has gone up in price, Ciao! Bow Wow has focused on our mission and worked very hard to maintain competitive pricing to help our customers and clients be able to afford a healthy lifestyle. We continue to scrutinize every product that comes through our doors. What makes Ciao! Bow Wow unique is we don’t just sell pet products, we sell a pet lifestyle, a CBW Lifestyle!
Where do you See Opportunities or Challenges for the Franchise/Business Moving Forward?
We are so excited to show the world how to better care for their pet and family member. Opportunity awaits, and our mission will stay strong. Increasing the number of dogs and cats joining the CBW Lifestyle can only result in our clients living happier, and longer lives As we grow our CBW Lifestyle client base, setting targets, we plan to donate to Canine and Feline rescue leagues! We are so excited to add this donation goal to our Ciao! Bow Wow mission. As for challenges, reality says there may be new challenges around the corner. Ciao! Bow Wow has never focused on the challenge, only on the solution.
What is your Goal for the Business Moving Forward?
This is an exciting question! Building our CBW Lifestyle client base is our main focus. Whenever a new customer or client walk through our Ciao! Bow Wow doors and say, we heard about your store and hoping you can help with our pet. This is the start of a new lifestyle for their pet. We know there are millions of pet parents who have no idea about our CBW Lifestyle products. We will educate one pet parent at a time, one community at a time.
With this, a new goal added to our mission is donating to Canine and Feline Rescue Leagues. We can’t ever forget our pets that don’t currently have a parent. Our donations will not be in money, but products, healthy products to better feed and care for pets waiting for adoption into their new family. This is a mission in itself, a mission that Ciao! Bow Wow is committed to.
Talk to us About Training and Support, How Do You Deliver?
We are fortunate to live in a “tech” world. We are planning to have training online as well as in person. Learning to sell products is easy, learning the products you are selling takes time. We are committed to providing ongoing training throughout the entire Franchise experience. Todd, and I will be available by phone 24/7, as we are now our own staff. Our staff knows, no customer should leave our store without a plan or answer, and we will expect the same from our Franchisees. We will also have a software program allowing our Franchisees to send more non-urgent questions to us. Finally, our Ciao! Bow Wow training manual will be an ongoing guide for our growing team. Training is key, Todd and I will be hands-on throughout the growth of Ciao! Bow Wow.
Your most difficult moment in the Franchise Business?
Time. We laugh when we say this, but it’s true. A difficult moment can arise at any time and solutions can always be found. These difficult moments take time away from working on other opportunities and daily operations. We live by, Life is short, time goes by so fast, and we can’t ever let difficult moments overpower the positive experiences. Our clients and customers depend on us to remember this every day!
Define your Franchise Model:
Training and Support Model?
An extensive dual-phase initial training program will help set up our franchise partners with all the knowledge they need to run a Ciao! Bow Wow. Continuous on-site, virtual, and phone training systems ensure a hands-on approach to franchisee support.
We will provide ongoing training and support in many areas, including management and oversight, maintenance, customer-service techniques, product ordering, suggested pricing guidelines and administrative procedures.
What is the Fee Structure?
$49,000 = Franchise Fee
$197,450 = Est. Average initial Investment ( Franchise Fee included )
We’ve designed the franchise model to offer franchisees plenty of room to build as big of a business as they would like to. This is a franchise system that will be exclusive and only be offered to people who align with our vision for the brand. For those that make it, we want them to be happy, successful and do exceptionally well with us!
Day in the life of a Franchisee?
Educating and selling our high-quality products, product ordering, and display work. Teaching our pet parents what and how to feed their pets, including food, treats, and supplements. Then the fun really begins selecting toys, apparel and sample treat for our clients. Ciao! Bow Wow provides an educational, fun experience for our customers and clients.
What does Your Franchisee Do in the Business Every Day?
Educating and selling our high-quality products, product ordering, display work. Teaching our pet parents what and how to feed their pets, including food, treats, and supplements. Then the fun really begins selecting toys, apparel and sample treat for our clients. Ciao! Bow Wow provides an educational, fun experience for our customers and clients.
Who is the Ideal Franchise Candidate?
The ideal Franchise client will be highly motivated, with a focus on customer service along with a passion for the pet industry. Retail experience is not necessary, but we are looking for Franchisees that believe in teamwork and who truly want to become part of our Ciao! Bow Wow family!
What Goals Do You Have for the Franchise Model in the Future?
Most importantly, as we grow, we want to remain committed to our mission of creating an educational, fun experience in our stores where everyone feels welcome. Our future goals include increasing our CBW lifestyle client base across the United States. Second, implement the new segment of our mission to donate to canine and feline rescue leagues as we grow our CBW lifestyle client base.
For more information on the Franchise Model, visit the corporate site: http://ciaobowwow.com/