How did you get into the food service industry?
Born into it. My parents had a food truck, “Pats Snacks” was I was a child. Then they bought a small take-out Fish n Chip restaurant when I was 6 and been working in the business ever since.
What’s New in the Business or in the Jefferson Fry Franchise Model?
J Fry Co is the “New” in the business. J Fry is changing how every American can and will enjoy an American staple, French Fries! Combining flavors from around world with delicious high quality Burgers, Hot Chicken, Dirty Dogs and Shakes. J Fry Co is bringing quality, variety, customization and flavor back under one roof. No other franchise comes close in a fast food or fast casual market.
Where do you See Opportunities or Challenges for the Franchise/Business Moving Forward?
We have the opportunity to capitalize on the the fact that the fast casual industry has moved so far into focusing on one particular menu item that consumers don’t have a choice but rather have to pick, chicken sandwich or burgers or tenders or hot dogs or fries.
The challenge will be maintaining our high standards and culture as we grow. Working with franchisees that share our vision and values will help us to achieve steady and successful growth.
What is your Goal for the Business Moving Forward?
I would like to see guests being able to enjoy our delicious French fries across all states. Franchising is a great business model that allows everyone to achieve their goals while delivering great value and unrivaled menu choice to the communities in which they operate.
Talk to us About Training and Support, How Do You Deliver?
We offer personal hands on training from our founder and owners.
1. 2 weeks, in store training, for all franchisees and their managers, at our original location in Cromwell.
2. Followed by pre-open training for all cooks and team members for 3 days on site. Then on-site support for 3 days after opening.
3. Digital Training Program for all employees
4. Digital operational checklists.
5. Training on POS and BOH software.
6. Supply chain support
7. Site selection Support
8. Marketing support and implementation of local marketing campaigns to include content creation.
9. On-going support as needed.
Your most difficult moment at the Franchise Business?
We are new so we will learn. Up until now, just getting all the key components in place to ensure a successful franchise launch.
Define your Franchise Model:
A. Training and Support Model?
Hands on training and support totaling 2.5 weeks. Ongoing support as challenges arise.
B. What is the Fee Structure?
$30,000 per location.
6% of gross sales Royalty
1% of gross sales Marketing
C. Territory Definition?
As outlined in the FDD
D. Day in the life of a Franchisee?
This would consist of hands on daily management responsibilities at the restaurant. Providing excellent leadership to restaurant teams and ensuring all Brand standards are exceeded. Providing on-going training to teams. Community outreach and support at local events. Participating in Fundraisers and in general being a great ambassador for J Fry with in your respective communities. Demonstrate exemplary leadership to all.
What does Your Franchisee Do in the Business Every Day?
Provide guidance and leadership on a daily basis to their team.
Interact with guests and participate in all aspects of the restaurants operations.
Monitor and exceed Brand standards and expectations.
Ensure their guests receive excellent service and fantastic quality food in a fun upbeat and personable setting.
Work on marketing and community outreach.
Participate in local events and generate brand awareness.
Who is the Ideal Franchise Candidate?
Some one who is a dedicated leader and who embodies our culture and values. J Fry is a very personable experience, Fun high energy and engaging and we go above and beyond to ensure our guests have a fantastic time at our stores. Guest centric and quality centered.
What Goals Do You Have for the Franchise Model in the Future?
An ability to deliver our products in all settings and markets. Ability to scale from low sq/ft options, at malls, food courts to large drive thru and more. J Fry is building a successful model for all towns/cities, big and small.
We would like to achieve the ability to provide our long term and key employees with the opportunity to become franchisees themselves.
For more information on the Jefferson Fry Franchise system, visit the corporate site: