How did you get into the coffee industry?

We had never been in the coffee industry before, but had always been entrepreneurs and business owners. However, our research suggested that the coffee industry had favorable profit margins, and we believed we could create something fun and exciting for our customers. My wife and I were seeking an investment that had good returns and the potential to make a real difference in the community. That vision is what pushed us to leave our regular 9-5 jobs and take a leap of faith. We’ve always had a strong desire to create a space where people could come together, feel inspired, and grow. Coffee is the second most traded commodity in the world, which provides security during the due diligence phase. Additionally, we’ve seen it be a tool to connect at a deeper level with people and allow us to live out our first two core values (1. love others, 2. spread light). We didn’t just want to sell; we wanted to build a community hub that people would love and that would have a positive impact on everyone who visits. So, we combined our skills and passions to create our coffee brand. Every day, we work hard to ensure we’re making a positive difference, whether it’s by sourcing our coffee ethically, supporting local projects, or just offering a warm, welcoming space for everyone who walks through our doors.



Who is the Ideal Franchise Candidate for Grit and Grind?

It starts with our values being aligned. Our core values are simple: Love others, Spread light, and Work hard. Someone who’s genuinely passionate, fired up, and totally on board with what our brand stands for. Plus, they’re not afraid to take charge and can rally the troops. Leads by example.



What’s New in the Business or in the Grit and Grind Franchise Model?

We started out as a mobile coffee brand but now have both Brick n Mortar coffee shops as well as mobile. Our coffee shops are ideal for everyone who works from home. This year we plan to also offer recording studio spaces for podcasters. Our mobile units allow us to go to the customers or build brand awareness before the permanent build out.



Where do you See Opportunities or Challenges for the Franchise/Business Moving Forward?

Our franchise allows its partners to have more flexibility with proven mobile, traditional and drive thru concepts. We believe the coffee industry is going to continue to grow and we’re ahead of the game and one of the few that does all three concepts.



What is your Goal for the Grit and Grind Business Moving Forward?

Our goal is to continuously learn, grow, and cultivate a community of like-minded individuals who share our passion and values.  We see an opportunity to help people become business owners and take the next step in their lives taking control of their financial future.  We also love the connection with the customer, coffee has a really funny way of connecting people and creating long term, deep relationships with people, we want to grow this and bring what we’ve seen Grit and Grind do for us to other markets and other people.



Talk to us About Training and Support, How Do You Deliver?

We offer a blended learning system. It consists of an entire e-learning library that is accessible 24/7. We also have in-person training at one of our main locations and one of our lead trainers at your location. In addition, we have monthly calls and annual meet-ups.



Your most challenging moment at the Franchise Business?

Each day brings its own challenges. However, we have an amazing team and owners that are problem solvers. If I had to reflect on a challenge that was most energy consuming, it would be creating our e-learning course.



Define your Franchise Model:

A. Training and Support Model?

Consists of a blended learning (In-person and e-learning videos and courses).  We have spent a lot of time and energy building out a comprehensive training and support system so anyone who joins us has the tools, systems and resources they need to be successful.


B.  What is the Fee Structure? 

We have a $30,000 franchise fee and a 6% of Gross Sales Royalty Fee in place.


C.  Territory Definition?

Our territories are big, we wanted it that way, 100,000 population giving people plenty of room to grow and expand their business within the Grit and Grind Franchise network.


D.  Day in the life of a Franchisee? What does Your Franchisee Do in the Business Every Day?

Majority of them started out running the day to day operations until they understood it fully. Typically, this took three months then they hired a manager to replace themselves. For the franchisees who have a manager in place spend an average of ten hours a week overseeing the operations.


For more information on the Grit & Grind Franchise System, visit the corporate site: