How did you get into the industry? 

I first got into this industry when I was in college. It was 1994 when I took the job, which started me on the path that I am still on today. 

Let’s discuss some challenges that you’ve faced and/or some successes you have encountered.

Some of the challenges in the industry is the need for differentiation. We’ve had to seek out unique solutions to people’s problems in construction. Labor, inflation, product solutions — there are many things that have been challenges throughout the years.

Finding innovative solutions has been a success. My team and I have accomplished bringing ultimate value to homeowners and business owners. 

Is there anything that you would like to add regarding your training and support model?

Our support module is designed to anticipate the needs of our franchisees. We already know what they need and we give it to them. We’ve experienced it and we’ve lived it day to day for several decades. We have established a robust support and training system based on everything we know. We aren’t reinventing the wheel as it pertains to support. Getting market share, efficiency, profitability, and labor burden challenges are all included in our training program. We will teach our franchisees how to overcome all of the existing obstacles that they may come to. 

What does your franchisee do in the business every day?

On a day-to-day basis, they are able to service the needs of their target area, demographic, and marketplace in a more complete manner than they are currently doing now. Our service offering helps to fill a  gap that currently exists. They no longer need to be overly concerned with a business that they can’t get or that they lose in their daily activities because we overcome that. Now their day becomes significantly easier than it’s ever been. They will concentrate on optimizing opportunities. 

In your own words, describe the ideal franchisee.

  • Customer-centric 
  • Customer focused
  • Open to opportunities
  • Open to learning new ways
  • Open to new things to help optimize. 
  • Coachable
  • Trainable 
  • Hungry for more!

Really the model enables anyone with the above qualities to maximize their business. It’s someone who is young and aggressive — not someone who is “old school”. People who are set in their ways are not for our franchise. This is set up for those few individuals who are constantly looking for ways to dominate their marketplace and the current area that they are in business in. 

What are your goals for your company in the future?

Our goal is to build a nationwide network of partners through these innovative solutions so that they can solve major problems in the industry and help customers in unique ways.

Innovative Roof Solutions is here to disrupt the industry as we know it. We are educating our franchisees and the public on a truly green product that upholds ESG goals. Our proprietary roofing protection product is first to market, offers low VOCs, incredible value to our customers, and supports other sustainability efforts by related industries, such as solar. We are confident that Innovative Roof Solutions is going to make strong waves in the industry.

Thank you to Matt Snyder for conducting this interview. Visit to learn more about the franchise opportunity with Innovative Roof Solutions.


Training and Support

Innovative Roof Solutions’ expert support team works with each franchisee to understand and fully grasp how an ideal operation should be executed. This will include everything that a franchisee will need, including unit operations and maintenance, customer service techniques, product ordering, suggested pricing guidelines and administrative procedures. Support also includes ongoing marketing support, initial accounting support, and ongoing research and development.

What is the Fee Structure?

Franchise Fee: $57,647Royalty Fee: 9% of your gross sales
Estimated Initial Investment Range: $161,500 to $607,914 (includes franchise fee)