How did you get into the martial arts industry?

I started training in martial arts, like most, after watching The Karate Kid. Seeing the transformation in Daniel from a meek, unconfident kid to a positive, strong, competent young man was the hook for me. Martial Arts made me feel that way too.  It made me the person I am today.

My partner and I started the business because we saw the need to help kids AND adults live to their potential. In doing so we have provided opportunities for others to earn a professional income, have an abundance of family time and enjoy travel and hobbies.

What’s New in the Business or in the Action Karate Franchise Model?

Martial arts have been around for thousands of years, so it has proven lasting power through generations.

What we bring to the table are best practices in teaching and business that have allowed our locations to thrive for almost 30 years.

Where do you See Opportunities or Challenges for the Franchise/Business Moving Forward?

There has never been a better time for humans to grow and connect. Kids need grit, confidence and focus.

Adults crave stress release, fitness, self-defence and connection.

Our biggest challenge as a franchisor is having people slip thru that are only interested in the great financial results, and not committed to making an impact in their community.

What is your Goal for the Business Moving Forward?

The goal is to provide an opportunity for like-minded individuals that want to make a change in their community and understand that receiving is evidence of giving.

Talk to us About Training and Support, How Do You Deliver?

We love what we do!

After 27 years and 24 locations we know the more we engage with our partners and franchisees the better everyone does.

There are opportunities year-round for our franchisees and their team members to learn and grow.   

Your most difficult moment in the Franchise Business?

Truly when one of our students quit.

Our system is to pour all of us into each student, so when they give up on themselves, we feel we’ve failed them —it hurts.    

Define your Franchise Model:

Training and Support Model?

Virtual training for the initial 6 weeks then one week of in-person training at our HQ outside of Philadelphia.  Continued support throughout the year with structured quarterly training and access to our leadership team.

What is the Fee Structure?

Initial Investment $49,000  Royalty 8.5% and 1% Marketing Fund

Day in the life of a Franchisee?

We are incredibly proud of what we do and the impact we have on children’s lives.  It’s hard to describe how much fun it is to come in every day and help your students not only have the time of their lives but to become better people, more confident and hopefully create better futures for themselves.  It isn’t often that you have the opportunity to have a business that is full of BOTH goodwill and a strong financial model….we definitely have both in the Action Karate Franchise.

What does Your Franchisee Do in the Business Every Day?

Everything needed to get and keep members.

All the while training and developing the next generation of instructors and leaders to create opportunities for them and time freedom for you.

Who is the Ideal Franchise Candidate for an Action Karate School Franchise?

Someone who loves helping others. Someone who understands success is hard work and is willing to do what it takes to get there.  Anyone can learn to become a great Action Karate Franchise owner, they just need the right attitude, energy and will to help others, we can teach the rest.

What Goals Do You Have for the Franchise Model in the Future?

Our goal is to constantly grow as the world grows.  We know if we help enough people reach their goals, we’ll always reach ours.

For more information on the Action Karate franchise system, visit the franchise site: