How did you get into the alkaline water industry?

We have always explored the idea of starting a business.  We had very demanding careers in engineering / construction management and we wanted change.  We looked at various businesses from real estate investing, purchasing a franchise, to starting our own contracting company. We looked into a water business because we realize how much of a necessity it is and how expensive it has become to access safe drinking water.  Further, water quality has come into question in incidents such as the Flint Michigan, Jackson Mississippi, and Newark NJ water crises just to name a few that are known. We also looked into the impact of plastic waste in our environment.  Pursuing this business would allow us to not only have a profitable business, but also have a better quality of life, be able to provide our community with premium quality drinking water at a fair price, while also helping our planet by reducing plastic waste.  This has become not only a business but a mission for us as well.

 

What’s New in the Business or in the Purity Water Franchise Model?

We not only offer a refill service that offers premium quality drinking water, but we educate our clients in better understanding water quality.

 

Where do you See Opportunities or Challenges for the Purity Water Franchise/Business Moving Forward?

Our biggest challenge is the competition we face with other water stores and retail brands.  Where we see challenges, we look at as opportunities to improve.  So far, our business has taught us that aside from offering quality products, being transparent and educating our consumers and offering excellent customer service has gained us the loyalty and support from our community and beyond.  The customer experience at our store is unparalleled compared to a regular store.

 

What is your Goal for the Purity Water Business Moving Forward?

To raise awareness of our brand and service so that everyone has access to safe drinking water.

 

Talk to us About Training and Support, How Do You Deliver?

We provide onsite training and support as necessary (with special emphasis prior to and during the location opening) to ensure franchisee is well versed on the daily operations.

 

Your most difficult moment at the Franchise Business?

Finding the right franchisee to represent our brand that aligns with our mission.  We are so excited to introduce the incredible health benefits, the culture and the opportunity that Purity Water brings to the market to new entrepreneurs and business owners.

 

Define your Franchise Model:

1.Training and Support Model?  We provide onsite training and support as necessary (with special emphasis prior to and during the location opening) to ensure franchisee is well versed on the daily operations.

2. What is the Fee Structure?  The fee structure includes a minimum investment of $265,000 which includes the $30,000 franchise fee.  Additionally there is a 6% monthly royalty fee and 3% marketing spend of the gross sales.

3. Territory Definition?  A unit territory of 50,000 population.

4. Day in the life of a Franchisee?  A day in the life of a franchisee includes offering customer water bottle refills, maintaining the store’s presentation, while providing excellent customer service.

 

What does Your Franchisee Do in the Business Every Day?

A day in the life of a franchisee includes offering customer water bottle refills, maintaining the store’s presentation (with emphasis on cleanliness and appearance), while providing excellent customer service.

 

Who is the Ideal Franchise Candidate?

Ideal franchise candidate would be those who align with our mission.  They would have a solid business acumen, personable, and motivated to succeed.  They are not only looking for a profitable business, but a business that supports a need, and are environmentally conscious.

 

What Goals Do You Have for the Franchise Model in the Future?

“What gets measured, gets improved”.  We anticipate to continually improve our franchise model as we grow.

 

For more information on the Purity Water Franchise Model, visit the franchise site:  https://puritywaterfranchising.com/

 

For more information on how to Franchise a Alkaline Water Business, contact Franchise Marketing Systems (FMS):  www.FMSFranchise.com