1. How did you get into the industry, Scott?
I decided to build this company because I witnessed many deficits in the way Seniors were cared for as an Administrator in Senior Living. I knew there was a better way and I saw the potential for growth and success in the industry, I wanted to create a well-established brand with a proven business model that delivered authentic, life-changing services to our elderly population.
2. What’s New in the Senior Consulting Advisors Business or in the Franchise Model?
The business is constantly evolving, and as the Founder, I was well versed on industry gaps, models with limited revenue streams, and limited choices. We stay updated on new trends, have developed senior-specific technologies to support positive aging, and have multiple revenue channels for diversification and added value. We are experts in digital marketing strategies to remain competitive in the markets we serve.
3. Where do you See Opportunities or Challenges for the business moving forward?
The opportunities are limitless. The aging population is growing exponentially, and the serviceable market is recession-proof as senior needs will be at the forefront of this services industry indefinitely. This is not a “fad franchise” but one with longevity and staying power. Even with the emergence of AI, this business model will always need human services and human interaction, and this is a huge value proposition. As millions of jobs will be replaced with AI, seniors are largely immune to its impact and will need personalized support in perpetuity. I see opportunities to expand our customer base as this population continues to grow and stay innovative by introducing new products/services and leveraging our digital marketing superiority over the competition.
4. What is your Goal for the Business Moving Forward?
My goal is to grow the business into a nationally recognized brand that can reach and impact as many seniors as possible while increasing profitability and providing “best in class” products/services to seniors while maintaining strong relationships with the franchisees. The market for senior services and needs is growing by leaps and bounds, we feel that our space within the overall market is really untapped and in such need. We’d love to be the go-to and the industry leader in this segment of senior care services.
5. Talk to us About Training and Support, How Do You Deliver?
We deliver comprehensive training and ongoing support as the franchisor, including initial training, operations manuals, marketing materials, online modules, in-person classroom training, business 101 training, and access to a network of experienced franchisees.
6. Your most difficult moment at the Franchise Business?
My greatest challenges to overcome in establishing the business were understanding how the service message should be tailored, who the receiver is, what resources were necessary, how to manage market reach, demography, and geography, identifying talent, hiring and training staff, finding the right staff, building standard operating procedures, being compliant as a company with all rules and regulations, creating brand awareness, building brand reputation, managing finances, and cash flow, and building a customer base. All the things that are already solved for a franchisee.
7. Define your Franchise Model:
A. Training and Support Model: The franchise model provides contract support, proprietary technology, market research, education, extensive hands-on training, and ongoing support and resources to help franchisees succeed. We are committed to making our franchisees successful partners with a “whatever it takes” mentality.
B. Fee Structure: The franchise fee and ongoing royalties are structured to support the franchisor’s services while allowing franchisees to operate profitably. The right royalty fees are the ones that deliver real support. That’s us.
C. Territory Definition: Franchise territories are defined based on demographics, market potential, and competition to ensure each franchisee has a viable market.
D. Day in the life of a Franchisee: A typical day for a franchisee involves being a true community Ambassador where you work and reside. Your daily accounts are hospitals, skilled nursing facilities, physicians’ offices, senior centers, church organizations, and the seniors that we are asked to help. In addition, you manage daily operations, oversee and direct staff, interact with customers’ accounts and implement proven marketing strategies.
8. What Does Your Franchisee Do in the Business Every Day?
We build strong relationships; deep, meaningful relationships with other companies that support seniors in the industry. We participate in networking with these companies and forge lasting relationships with our partners. Franchisees are responsible for managing day-to-day operations, ensuring quality control, delivering excellent customer service, implementing marketing initiatives, and overseeing financial performance.
9. Who is the Ideal Franchise Candidate for Senior Consulting Advisors?
The ideal franchise candidate is compassionate, demonstrates empathy and a caring mindset, is dedicated, and motivated, has good business acumen, and strong leadership skills, and is willing to follow the franchisor model. Additionally, the ideal franchisee will have healthcare experience or experience in the senior care industry. Motivated sales and marketing professionals with equal compassion, desire, and empathy to help seniors could also be ideal.
For more information on the Senior Consulting Advisors Franchise Model, visit the franchise site: