How did you get into the industry Susan?
I did gymnastics most of my life and was never happy in the corporate setting. I always wanted to open a gymnastics center and finally found a niche that was different from what other gyms were offering, so opened Spotlight. Now I feel like I’m finally doing something that brings people joy.
Where do you See Opportunities or Challenges for the Spotlight Acro and Cheer Franchise/Business Moving Forward?
I see a huge opportunity for growth, as programs with kids continue to be in demand, and very few of them are gymnastics based. Parents will spend money on quality programs for their children (so these programs need to remain high quality). The biggest challenge will come down to finding the best people to be a part of the business. Good instructors are key to being successful.
What is your Goal for the Spotlight Acro and Cheer Business Moving Forward?
To continue to grow and stay aware of market wants and needs. To keep Spotlight as a reputable program where families love what we do for their kids while being able to offer like-minded programs and classes in a growing number of cities and states across the country.
Talk to us About Training and Support, How Do You Deliver?
The spotlight will have initial on-site training as well as 24/7 access to video links with easy-to-follow demonstrations of the best way to teach classes and skills. We also have pre-made lesson plans available to make this as easy as possible.
Your most difficult moment in the Franchise Business?
Don’t know yet! This is a new journey, but we are excited to bring the Spotlight Acro and Cheer brand to more people and create more amazing experiences for students in new markets and under new franchise ownership.
Define the Spotlight Acro and Cheer Franchise Model:
Training and Support Model?
We work with franchise owners at our corporate location to help them get the full picture of the business model, our culture, our processes and our day-to-day management for the business model. Then we go to their location and work with a franchisee at their operation in the field.
What is the Fee Structure?
We have a $30,000 franchise fee and a 6% of Gross Sales royalty fee structure. We want our franchise owners to make money, be profitable and see a ton of value in our franchise relationship!
Territory Definition?
We offer a 100,000 population center as a single-unit franchise territory, lots of room and lots of space to build a big franchise business with us!
Day in the life of a Franchisee?
Much of the day can either be set up for daytime classes or work on the management piece of the business. We also offer regular morning toddler open gyms, which are a great introduction to the community, and many new members to join us when their kids turn old enough for our classes. Once established, if classes don’t begin until late afternoon, morning and early afternoon hours can be yours to establish an important work/life balance.
I spend much of my day working on the administrative pieces of Spotlight. Then head into the gym around 4 PM depending on when our classes begin. I try to be at the front desk when we have classes going on so that I can be there to answer questions. This also gives me the opportunity to get work done while at the gym vs. working all day. Our gym hours are approximately: Classes 4 PM-8 PM Monday- Thursday, Closed Friday. Classes Saturday from 9:15-11:15 with birthday parties in the afternoons. Classes Sundays from 3 PM-6:15. As the owner, I generally choose to take Sundays off unless the staff needs me. It is best for the owner to have a good balance between working ON the business vs working IN the business (meaning, teaching too many of the classes).
Who is the Ideal Franchise Candidate?
Ideally, someone who already has a background in gymnastics is going to have an easier understanding and head start. Business experience and an entrepreneurial spirit are important. You must enjoy being around kids and be a very friendly people person. High energy and enthusiasm are essential.
I’ll be honest, I didn’t realize how much of a people or kid-friendly person I was until I opened Spotlight. These kids give me tons of energy. Their smiles and laughs are contagious and beat an office meeting any day! I come home with story after story of how they made me laugh at work. I’m very grateful for that.
What Goals Do You Have for the Franchise Model in the Future?
To keep Spotlight as a reputable program where families love what we do for their kids while being able to offer like-minded programs and classes in a growing number of cities and states across the country.
For more information on the Spotlight Acro and Cheer franchise, visit the franchise site: https://spotlightacrofranchise.com/