Urvi, How did you get into the industry? 

I am an industry veteran with over a decade of experience in jewelry. After discovering a void of affordable, fashionable and high-quality jewelry while shopping for my own wedding, I launched my bridal accessories brand, Tejani, in 2004 building it into a multi-million-dollar upscale bridal business. My expertise and collection have been featured in everything from Brides Magazine, Oprah’s O list, Martha Stewart, the Knot, and the Wedding Wire, making it my mission to bring high-end bling to women without the traditional cost. 

What’s New in the Red Carpet Rocks Business or in the Franchise Model?

• First to market concept, we have created a new market segment with the jewelry rental space, it’s exciting for the consumer, exciting for the brand and hopefully exciting for anyone considering a Red Carpet Rocks franchise model.  
• we have a fully developed training program, marketing model and operating system to help franchise owners get into business quickly, efficiently and successfully.  

Where do you See Opportunities or Challenges for the Franchise/Business Moving Forward

The opportunity I see is that being first to market brings huge potential for explosive growth in an uncrowded space. I DO NOTsee any challenges in the business currently. 

What is your Goal for the Red Carpet Rocks Business Moving Forward

My goal for the business is to sell the projected number of units per year. In addition, to make sure the first 10 run smoothly, efficiently and the franchisees are HAPPY. Their success is our success. 

Talk to us About Training and Support, How Do You Deliver

RCR will host a discovery day in our showroom as well as visit the franchisees’ location to give them as much support as they need on an ongoing basis.  We will be involved in supporting operations at all levels, management, marketing, finance and admin.  It is a full-scale franchise support system.  

What was your most difficult moment at the Red Carpet Rocks Business?

When we started the model, it was right when COVID hit and we were forced to pivot from an online model to a retail concept.  In the end, it helped make us stronger and better, but at the time seemed like a major hurdle to overcome.

Define your Franchise Model:

A. Training and Support Model? RCR will host a discovery day in our showroom as well as visit the franchisees’ location to give them as much support as they need on an ongoing basis. 

B. What is the Fee Structure? The one-time franchise fee is 40K with a 5% Royalty fee.

C. Territory Definition? The Red Carpet Rocks franchise system offers large areas to franchisees, we don’t want anyone feeling crowded and we would prefer to have bigger businesses within our system instead of a lot of locations just doing average sales. 

D. Day in the life of a Franchisee? The franchisee will make sure her store is merchandised, staffed and well-presented for the day’s success. Meet and greet clients. Help clients pick their perfect jewelry. Schedule breaks. Handle any customer issues. Unpack any new shipments. Review all rental pickups for the day. 

Who is the Ideal Franchise Candidate? 

• Fashion savvy
• Experienced business owner
• Sales and management experience
• Knowledge of red-carpet trends
• Eye to detail
• Great taste
• Strong merchandising skills

What Goals Do You Have for the Franchise Model in the Future?

To hit 146 domestic units in the US and then progress towards international expansion.  We see so much opportunity here for the brand and anyone involved with the franchise system.  

For more information, visit Red Carpet Rocks; redcarpetrocks.com