How did you get into the industry?
My passion for having MIND BODY SOUL Magazine in more cities faster. I have been publishing luxury health, wellness & beauty lifestyle magazines for 20 years beginning in Aspen, Colorado in 2004 and in St. Louis, MO 2009-2018. After a sabbatical, I launched MIND BODY SOUL Magazine in St. Louis, Aspen & San Diego as a resource for people re-entering life post pandemic. It was and still is a sought after free luxury pickup and our live events have reinvigorated the communities. In 2022 we added Vail & Telluride and in 2024 we recently added Sedona, AZ. All of which are up and running and available for Affiliates to take over.
What’s New in the Business or in the License Model?
A weekly Wednesday Exclusive Mastermind for our Cover Girls (and Affiliates). They are loving it! We host this Zoom call and have amazing business speakers to support, educate and enhance business growth. For instance we are having a BOT CHALLENGE. We had an AI expert and business strategist show our mastermind group how to create their own BOT using AI to drive more traffic faster to their business. We will have a BOT Challenge & Award Dec. 18th and the business owners will have powerful sales generating tool.
Where do you See Opportunities or Challenges for the License/Business Moving Forward?
The opportunities are endless. As a visionary, I am always coming up with exciting new ways to expand brand awareness for our advertisers and our Affiliate Publishers. The Bot Challenge is a great example. Another is our annual Live Your Power Expo & Speaker Summit in San Diego for our advertisers and all Affiliate Publishers – a 3 day event for support, inspiration and growth. Each territory can host their own local health & wellness expo. The St. Louis territory expo is in its 14th year attracting over 50 vendors/ advertisers and 3,000 woman attending each year. Advertisers are excited and engage on average with over 200 attendees at the powerful one day event. Our print magazine covers are now selling for $24,000 annual marketing package.
What is your Goal for the Business Moving Forward?
We have a vision of being in 100 cities and growing the national Affiliate Publisher support. We will be launching a $100,000 Mastermind with quarterly in person events hosted in the US for these exclusive members. Affiliates that enroll people will get a $20,000 commission.
This Exclusive Mastermind will host top experts in business strategy to support their companies growth giving them multi-million dollar business plans and models. The members will leave with plans and strategies for results specific for their industry.
Talk to us About Training and Support, How Do You Deliver?
We support our Affiliate Publishers with weekly development calls. We train their individual appointment setters. We have several business coaching programs available for the Affiliates to reach their economic goals.
Your most difficult moment at the License Business?
Affiliates that have had personal tragedies that prohibited them from continuing or succeeding. Due to this we have created more corporate support so that if an Affiliate has to be absent, we can continue their territory sales and support.
Define your License Model:
A. Training and Support Model?
Onboarding. Ongoing support via phone, email or Zoom. Website
B. What is the Fee Structure?
Buy in is $80,000 one-time. Affiliates pay 35% operations fee or minimum $5,000 monthly ops fee whichever is larger. Essentially 65/50 split of gross revenue
C. Territory Definition?
Cities 1 Million population, affluent areas surrounding Whole Foods markets is a good gauge of ideal area. and / or resort & high end destination communities
D. Day in the life of a Licensee?
Attending networking events in their community, BNI groups, Chamber of Commerce, etc. Planning and executing quarterly hot off the press parties. Planning the annual health expo in their territory. Attending appointments and closing advertisers in person and / or over Zoom that their appointment setter has set for them. We take care of printing , graphic design and advertiser fulfillment so that the Affiliate can focus on networking, closing and their local events.
What does Your Licensee Do in the Business Every Day?
Close Advertising sales. Network and have fun in their community. They are the face of the magazine in their territory.
Who is the Ideal License Candidate?
Women 40-60 years of age living in described territory looking for a new business venture. Super extroverted and passionate about health, wellness and beauty.
What Goals Do You Have for the License Model in the Future?
We have a goal to be in 20 new cities over the next two years. Create a robust digital platform & App for the advertisers and the Affiliates. Each territory having their own App.
For more information on the Mind Body Soul license model, visit the corporate site: https://mindbodysoul.media/