How did you get into the massage industry?
I was always passionate about Wellness, but I did not plan to be a founder for Brilliant Massage & Skin. I was passionate about fitness and then I got into massage school, thinking it would be a part time gig, but once I saw the demand I decided to make it my full-time business endeavor, and I have to say it has really been a great decision. I have great life-work balance, and it is a rewarding industry to be – always helping people!
What’s New in the Business or in the Brillian Massage Franchise Model?
When I brought on my first hire, my goal was always to be employees centric work environment, because firsthand I know it is not an easy job to service customers all day, especially when the services demand physical endurance. That’s why I created a business and franchise model that allows our employees not to get burned out and deliver the highest quality services. That actually allows us to make more money at the end of the day because of the way we are structured. We have extremely high satisfaction rating from the customers. That separate us from some other Spa brands that don’t always get the best satisfaction rating from customers and they struggle with high employee turnover rate.
Where do you See Opportunities or Challenges for the Franchise/Business Moving Forward?
I see a great opportunity for our brand to become a household name because of the way we are structured and the systems we have developed over the years in our corporate locations to ensure quality and seamless operation. The challenge right now is that we are a fairly new franchise brand and we have to make a name for ourselves out there to gain the trust of potential business operators. We welcome anyone to come to our corporate locations and see for yourself how we are able to operate successfully on a daily basis.
What is your Goal for the Brilliant Massage Business Moving Forward?
I would like to see Brilliant Massage and Skin in all 50 US states and beyond. We have something great and really great create experiences for people, we’d love to
Talk to us About Training and Support, How Do You Deliver with the Brilliant Massage Franchise System?
As of 2024 me, founder, myself personally will be able to train and coach and support our founding franchisees. Something you cannot get in brands that been around for a long time, one on one support with the founder is on unmatched Opportunity to capture, and to have a successful business for yourself.
Your most difficult moment at the Franchise Business?
My struggle right now is the desire to allow opportunity everyone wanting to own Brilliant Massage and Skin, but at the same time have a strong quality control – carefully selecting who we can truly work with and ensure that they will be a great addition to our brand as an owners of Brilliant Massage & Skin location(s).
Define your Franchise Model:
A. Training and Support Model?
We have 56 hours of training at minimum provided to the new franchisee plus additional training will be provided on ongoing basis and as needed for successful operations. Client interactions support, opening the store, maintenance, duties and procedures, role descriptions, will be covered during the initial stages of opening a location.
B. What is the Fee Structure?
Franchise Fee: $35,000
Royalty 6% gross sales
Local Advertising: You will be required to spend 6% of gross sales
1% Corporate Advertising of gross sales
C. Territory Definition?
We would like to see our locations open in areas that have all year round resident population of minimum 50,000 or areas that receive 1 million or more of tourists a year if it has lesser annual resident population numbers than 50k. Each franchisee will be awarded an exclusive territory of their chosen area.
D. Day in the life of a Franchisee?
Imagine yourself waking up in the morning, you get a sip of water, stretch for a bit and get up. Than you check messages from your virtual receptionist- if you are needed to assist with anything in the office- nothing major, it looks like the day will go smoothly. You check the messages from your other staff. Perhaps some supplies are running low. You go ahead and order online some more paper towels and skin care products. Than you head down to the office see if everything is clean and neat, and if there is enough clean laundry, you swap a load to wash and dry. Looks like it’s time for lunch but on your way there you meet a client of your Brilliant spa and they tell you how much they love their monthly massages- you thank them and wish them a brilliant day! You check the ConnectTeam app and you noticed that one of your staff requested to take a day off next month, you check the Mytime scheduler app and decide that that is something you can approve, you let the receptionist know to block that day off for them, and allow the time off request. Now it looks like it’s time for a chat with your Facebook ads manager. He would like to update you on the new promotion results. Afternoon rolls in and it’s time for a workout and you head down to the gym. After that you check your messages one more time before you start preparing dinner and relax for the night. This is a day of the life of a brilliant massage and skin franchisee.
What does Your Franchisee Do in the Business Every Day?
Daily duties include overall business quality control. cleanliness control, staff management, virtual receptionist management, supply ordering, ads manager management, customer relations, issue and conflict resolutions, reputation management. Local networking events attendance, fundraisers.
Who is the Ideal Franchise Candidate for Brilliant Massage?
Our ideal franchisee is someone who is passionate about wellness and people. Most ideally someone who had direct experience as a Massage Therapist, Esthetician or Cosmetologist, or someone that worked in the wellness field in other capacities. Or someone who owned another small business prior. Someone who has entrepreneurial spirit and wants to serve and help people. Someone who has good communication, skills, and positive attitude. Someone that believes in wealth building and has an abundance mindset.
Success Stories and Failures with Franchisees?
Hopefully success stories only will come in, that’s our goal, to make our franchisees successful. We have some interested prospects, however locations has not been opened yet, the failure I see so far is some people are afraid to go for their dream- later sometimes means never. If you can do it now, make a devotion today, it’ll not get easier tomorrow. Please check in with us soon for success stories!
What Goals Do You Have for the Franchise Model in the Future?
I love the franchise model because it’s a win-win model for the people that want to own their own business and people that spent a lot of time and already developed systems and processes, and would like to share those lessons learned with others- to make it easier for new owners. Why learn from scratch and your own mistakes when there is a road paved already for success by someone who has done it before, it would be wasteful not to utilize or share that information and save a lot of time and headaches for someone starting the business in the same industry.
For more information on the Brilliant Massage Franchise system, visit the corporate site:
https://jolitabrilliant.com/franchise/
To Connect with Jolita, find her here on LinkedIn: