How did you get into the roofing services industry?
Left labour-intensive lawn care business with a database of customers. I saw a need in the roofing industry and decided to start helping people in the roofing market and have been in the business now for over 18 years
What’s New in the Business or in the Franchise Model?
The Roof Eraser model includes a proprietary cleaning chemical guaranteed to remove stains for a minimum of 3 years. We really fill a unique void in the roofing services industry and offer incredible value to a homeowner. This product can help people save a lot of money and protect their investment.
Where do you See Opportunities or Challenges for the Franchise/Business Moving Forward?
Protected territories include approximately fifty thousand serviceable homes. We have a solid franchise lead generation program which creates exposure, generates customer leads and develops a solid pipeline for new business quickly and efficiently. Our brand, marketing and messaging is geared toward educating homeowners and customers, most people just don’t realize that this is even an option.
What is your Goal for the Business Moving Forward?
We want to change the roofing services market, with our technology and product line, we believe we can do that. We want franchisees to have thriving businesses within the Roof Eraser franchise network and together, build a brand that defines the market.
Talk to us About Training and Support, How Do You Deliver?
Provide one-week training at the corporate office on ALL aspects of the business, provide marketing-related materials, and provide ongoing training and support. We also work in the field with the franchise owner to help get the business up and running.
Define your Franchise Model:
Training and Support Model?
One week training at corporate office on ALL aspects of the business, bookkeeping/payroll/tax support, provided marketing materials, ongoing support to have a successful franchisee
What is the Fee Structure?
$30,000 Franchise fee, with 7% royalty, and 1% corporate marketing
Territory Definition?
Minimum 250,000 population, to be defined by counties or zip codes
Day in the life of a Franchisee?
Coordinate work crew(s), schedule upcoming jobs, market, job proposals, follow up with customers
What does Your Franchisee Do in the Business Every Day?
Coordinate work crew(s), schedule upcoming jobs, market, job proposals, and follow up with customers. What we do is fun, people are literally amazed at the results and what we can do for them. This saves them a lot of money, protects their home and makes their home look great.
Who is the Ideal Franchise Candidate?
Self-starter with prior entrepreneurial, and management skills
Prior home service business experience or existing home service business with a customer database to utilize as an add-on service
What Goals Do You Have for the Franchise Model in the Future?
We want to grow consistently, but also responsibly, our focus is to scale the brand, capture market share and have everyone involved in the Roof Eraser franchise system be happy, see a great return on investment and be happy being part of the brand. From a numbers standpoint, we are targeting 50 franchisees by years 4-5 from our franchise launch.
From a market standpoint, we are planning to invest heavily in public education to make homeowners more aware of the issues and costs of roof staining
For more information on the Roof Eraser franchise system, visit the franchise site: https://franchiseconduit.com/franchise/roof-eraser/