How did you get into the behavioral health services industry?

As I was mentoring children in 2011 I noticed that many children we were supporting were on the Spectrum and needed additional support and resources. At that point I realized that there were not places in Central Virginia for children on the Spectrum to get services and get the help they needed. As a result RCG Behavioral Health Network was birthed with the focus on providing health and support to kids that fit this description and were on the behavioral spectrum.


What’s New in the RCG Business or in the RCG Franchise Model?

This is new concept to the franchise world, it’s an opportunity to support an emerging $140 billion behavioral health industry.  In our time operating RCG and working with so many families and children, we’ve recognized that the need is not limited to Virginia, this is a national, even global need and the decision to franchise the business stemmed from the market size and demand.  We want to help more kids, more families and provide more resources.  Franchising is the vehicle that allows to bring the RCG value proposition and services to more markets around the country and even the world.


Where do you See Opportunities or Challenges for the RCG Franchise/Business Moving Forward?

Their are major opportunities, today there is an increasing incidence of Autism Spectrum Disorder among youth in the US. 1 in 36 children 8 and under are diagnosed with Autism up from 1 in 150 in 2002. We currently serve 110 children and have 450 children on the waitlist to receive services. This offers new franchisees the opportunity to get in on the ground floor of a service that is highly in demand.


What is your Goal for the RCG Franchise Business Moving Forward?

The near term goal is to award 8-10 locations throughout the state of Virginia, thus making us the largest provider in the state. We want to accomplish this while also remaining the most desired behavioral health company to work for and for children to receive services.  Our focus is to replicate the model we have successfully built and refined over the years of operating our company owned clinic.  We want to be careful, selective and deliberate about our franchise growth and only intend to do this with partners that exhibit the core traits and character we see as center to our company’s culture.


Talk to us About Training and Support, How Do You Deliver?


Phase I — Training provided at the franchisor’s location – one to two weeks

●      Phase I- instruction will pertain to administrative, operational, and sales/marketing matters in addition to operational management; it will also Include a liberal amount of on-the-job training with the franchisee spending time at the location interacting with clients and spending time as an employee in the centers.


Phase II — Training provided at the franchisee’s location – one week

●      Phase II- an experienced trainer from RCG Behavioral Health will provide on-site training for a period of one week to assist the franchisee in the commencement of operations.


Phase III – Ongoing Training – up to two days

●      Phase III – franchisees will be required to attend up to two days of refresher/update training per year in up to two sessions.


Support will be provided to RCG Behavioral Health franchisees through onsite support, phone support and virtual support.  A member of RCG Behavioral Health field support staff will visit each franchisee according to the following schedule:


Quarter 1 and 2 – 1 site visit every other month

Quarter 3 and 4 – 1 site visit every quarter

Year 2 and beyond – 2 site visits per year


The Initial training and annual training will be housed in our LMS library for future use anytime franchisee needs it for a refresher.


Your most difficult moment at the Franchise Business?

We are new to Franchising but our most difficult moment as a company was emerging from a global pandemic as a stronger and more efficient company.  We feel that where we are now as a brand is the most efficient, strongest version of our business model we’ve ever had.  The systems, processes and core operating model are in place to be able to effectively scale the brand and the business model efficiently.


Define your Franchise Model:

A. What is the Fee Structure for the RCG Behavioral Health franchise?

●      Franchise Fee – $50,000

●      Royalty Fee – 6% of gross revenues

●      Corporate Marketing Fund – up to 1% of gross revenues

●      Local Marketing Spend – 1% of gross revenues


B. Territory Definition?

The territory will include a defined area of 100,000 people and will be documented as a 5-mile radius from the location, whichever is greater..


What does Your Franchisee Do in the RCG Business Every Day?



●      Manages and directs the company toward its primary goals and objectives

●      Oversees the organization’s financial structure, ensuring adequate and sound funding for the mission and goals of the franchise

●      Ensures the company’s compliance with all applicable laws, rules, regulations, and standards

●      Develop & maintain a strong team culture (Culture ambassador)

●      Oversee HR functions; talent acquisition, retention, compensation planning and benefits management



●      Analyze key performance indicators (KPIs) for the day-to-day performance of the operations

●      Responsible for verifying insurance benefits for potential new clients

●      New client referral intakes and facility tours


●      Payroll Administration (less than 4 hours)



●      Responsible for checking insurance coverage to ensure all clients insurance is active

●      submit monthly invoicing for co-pays and deductibles to families

●      Onboard new hires

●      Conduct new hire orientation



●      Coordinate and maintain insurance credentialing of licensed staff


Who is the Ideal Franchise Candidate?


●      Experience in healthcare

●      Strong customer services abilities

●      Self-starter comfortable in an operating role

●      Proven strong work ethic

●      Strong persuasive and sales skills

●      High personal standards


What Goals Do You Have for the Franchise Model in the Future?

To be the largest provider of services to children on the Autism Spectrum in the South Atlantic region.


For more information on the RCG Behavioral Health Franchise, visit the corporate site: