How did you get into the fuel delivery service industry?
My Grandfather started in the fuel business in 1932 and I was pumping fuel for my father by the time I was 12 years old. Part of my pride in our brand and the Stayfull brand is that is a family owned and family started business model. We worked the business from the very beginning starting with my Grandfather’s hard work and then passing on to me. I take what we do very seriously and have so much passion for the brand and now for the franchise system that I oversee.
What’s New in the Stayfull Business or in the Franchise Model?
The fuel delivery business has not significantly changed in over 100 years, the Stayfull model is what is new. It reduces operating costs up to 50% and reduces environmental impact up to 97%. We have essentially streamlined the entire operating model and aim to revolutionize the entire fuel delivery services industry. The franchise system takes these operating efficiencies and allows a new franchise owner to benefit from our decades of experience and our family’s heritage in this market.
Where do you See Opportunities or Challenges for the Franchise/Business Moving Forward?
Opportunities are everywhere, the challenge is partnering with the right entrepreneurs to grow the brand. The fun part about this business is that the market is so large and the demand is so consistent, it really is just taking the Stayfull model and following the blueprint.
What is your Goal for the Stayfull Business Moving Forward?
To support motivated individuals building national brand representing reliability and value. We want to scale the brand and begin to leverage economies of scale as we add franchise partners in new markets. Everyone wins as the overall business grows and our business volume increases.
Talk to us About Training and Support, How Do You Deliver with the Stayfull Franchise Model?
The fuel business is about being there when you are needed. Anything less and you are out of business. Three generations of this level of service are ingrained into our training and support staff.
Your most difficult moment at the Franchise Business?
For sure working through the model development process. Once the direction was clear, everything else fell into place.
Define your Franchise Model:
A. Training and Support Model?
Training is as needed but a minimum of a couple weeks hands on with equipment and technology. Support from back office to marketing is ongoing.
B. What is the Fee Structure?
Because fluctuations in fuel prices effects sales, our fee is 6% of total gross profit.
C. Territory Definition?
Our Territories are defined by Zip Code.
D. Day in the life of a Franchisee?
Prospect for new deliveries on the phone and in the field. Check on progress of deliveries on today’s schedule. Make plans for deliveries and inventory needs for tomorrow. Check on preventative maintenance schedules for equipment. Jump in as needed to ensure customer needs are satisfied.
What does Your Franchisee Do in the Business Every Day?
Manage current and future deliveries while developing new sales.
Who is the Ideal Franchise Candidate?
Outgoing Individuals dedicated to customer service that don’t mind jumping in and getting their hands dirty when needed. Experience servicing truck fleets or construction sites is a significant advantage.
Success Stories and Failures with Franchisees?
We opened our first franchise in February of 2020. One month in Covid lockdowns made new sales almost impossible. From 2021 to 2022, that same franchise has over 100% increase in sales year over year.
What Goals Do You Have for the Franchise Model in the Future?
Continued growth for the brand and our Franchisees. Locking in National Accounts in our franchisees territory is definitely a goal and ultimately we want Franchisees to feel like they are part of our family and look back on their decision to join us as one of the best choices they’ve ever made.
For more information on the Stayfull Franchise Model, visit the corporate site: https://www.stayfull.com/