Franchise Marketing Systems was founded in 2009 by Chris Conner in Atlanta, Georgia.  Mr. Conner had spent almost ten years in the franchise development industry working for a Chicago based franchise consulting firm.  His focus was to create a franchise development firm that would provide a new franchise brand with both the franchise development work and the support to implement and execute the franchise launch process.  Today, FMS Franchise has a team of almost 40 consultants between the U.S. and Canada and has worked with over 800 franchise consultants. 


Franchise Marketing Systems (FMS) is a franchise development and franchise consulting and marketing firm that specializes in providing services and support to both franchisors and franchisees. FMS assists businesses in developing and growing their franchise systems through strategic marketing, lead generation, and sales support.


Here’s an overview of the services and approach offered by Franchise Marketing Systems:


Franchise Development

FMS assists businesses in the process of developing their franchise system. This includes assessing the franchise feasibility, creating the franchise documentation (such as the franchise disclosure document and franchise agreement), and designing the franchise structure. FMS helps businesses establish the necessary foundation and infrastructure for successful franchising.


Franchise Marketing and Lead Generation

FMS focuses on generating quality leads and increasing brand awareness for franchisors. They utilize various marketing channels and techniques, such as digital marketing, social media advertising, content creation, search engine optimization (SEO), and public relations, to attract potential franchisees. FMS develops customized marketing strategies tailored to the specific needs of each franchise brand.


Franchise Sales Support

FMS provides sales support to franchisors, assisting them in the process of selling franchises. They offer guidance and expertise in lead qualification, lead nurturing, franchise sales training, and closing techniques. FMS helps franchisors streamline their sales process and maximize their chances of attracting qualified and motivated franchisees.


Franchise Operations Support

In addition to marketing and sales, FMS offers operational support to franchisors and franchisees. They provide guidance on franchisee training programs, operations manuals, standard operating procedures (SOPs), and ongoing support systems. FMS helps businesses create efficient and effective processes to ensure consistency and quality across the franchise network.


Franchise Growth Strategies

FMS works with franchisors to develop growth strategies and expansion plans. They assist in identifying target markets, evaluating market potential, and devising franchise development strategies. FMS helps franchisors identify opportunities for expansion, whether through regional development, area development agreements, or international franchising.


Franchise Consulting and Advisory Services

FMS provides comprehensive consulting and advisory services to both franchisors and franchisees. They offer expertise in franchise management, brand development, legal compliance, franchise relations, and overall franchise system improvement. FMS helps businesses navigate the complexities of franchising and provides guidance for long-term success.


It’s important to note that the specific services and approach provided by Franchise Marketing Systems may vary based on individual client needs and the stage of franchising. Businesses interested in working with FMS should consult directly with the company to understand their unique offerings and how they can support their specific franchise goals.


For more information on Franchise Marketing Systems (FMS Franchise), visit the corporate site: